How does music discover its audience? What are the possible ways to promote music today? This online course explores both the traditional way, in the area of ​​communication and marketing, as well as the digital way, with digital marketing resources at the service of music.

Our online communication and music marketing course will teach you how to master the communication and marketing skills you need to effectively promote your music.

You will learn to design a global promotion plan, according to a strategy defined in advance. You will learn how to communicate your music, how to build a message and pitch for different media, from traditional to online.

You will learn the essentials of digital marketing to be able to make the most of all channels. We will walk through the most important platforms for music and understand how each one works, both in terms of content creation and advertising.

You will learn how to make ads and how to interpret their results and metrics.

As an end-of-course job, you will develop your personal promotion project, using the tools and knowledge you will acquire during the course, always with the support of a highly qualified ProDJ Professor with experience in the field.

Music Marketing and Communication = 80h

Online classes: 80h
PDF

The strategy and definition of promotion objectives is the starting point of this course. We will approach communication as one of the pillars of music promotion and marketing, learning how to write a press release; how to find the right media contacts and how to pitch depending on the medium.

• The Promotion Plan
• The communication
• Music Marketing
• Spotify
• YouTube
• Instagram
• Facebook
• Tik Tok and Other Platforms
• Final Project